Capabilities
Everything a salesperson does, decided and prepared in one place.
Cascand decides which action deserves your next minute across email, calls, LinkedIn and follow-ups, prepares the work, and waits for your approval. These are the capabilities behind it.
Decide
Cascand works out what deserves your next minute.
Next best action for every salesperson, with the reasons shown.
One clear next move for every salesperson, across email, calls, LinkedIn and follow-ups, with the reasons shown.
Revenue universeBuild the revenue universe you sell into.
The companies, people and relationships a decision needs, built from a description, a spreadsheet or your CRM.
Warm introductionsWarm introductions, priced before they are used.
A record of how the people you know connect to the people you want to reach, with the cost of asking priced in.
Tell Cascand what happenedTell Cascand what happened, and your day re-plans.
Type what happened in your own words. Cascand records it, dates the follow-up and re-plans your day.
Prepare
It prepares the work, grounded in what it knows.
Walk into every call prepared.
When a call is the right move, a grounded brief: why this person, why now, an opening, questions and objections.
Data enrichmentData enrichment that finds the missing detail and charges you once.
Missing contact and company details found through your connected sources, one after another, and sourced.
Writing in your voiceWriting that follows your rules.
Describe your tone, give examples, list banned phrases. Every draft is checked against your rules.
Act
It carries the work out, once you approve.
LinkedIn posts, comments, replies and messages, prepared for your approval.
Posts, company quote posts, comments, replies, messages and connection requests, prepared for your approval.
Follow-ups and repliesFollow-ups and reply handling that keep deals moving.
Follow-ups in the channel you used, a cap on attempts, and replies that change the day.
One-click sendOne-click send from your own mailbox.
Prepared work goes out from your own mailbox in one click, and the result is recorded.
Learn
It records what happened, shows its working, and answers why.
Software decides. AI writes, reads and researches.
Software ranks the work and checks safety. AI writes, reads and researches, and is labeled as such.
Why this, not something elseWhy this, not something else? Every decision answers.
Open any decision and read why it won, who waited, what was known and what was guessed. Then challenge it.
ExperimentsTest whether Cascand is helping, against a real control group.
Measure whether Cascand helps with a control group and a guardrail, and read only what the evidence can show.
Learning from outcomesA closed loop: Cascand records what happened and adjusts a little.
Results are recorded, and a few things adjust a little, only on enough evidence, with the evidence shown.