Product
Your next minute, decided. The work around it, handled.
Cascand is sales prioritization and execution software. It decides where each salesperson's time goes across calls, replies, follow-ups, introductions and LinkedIn, prepares the work, waits for your approval, and keeps the record of what happened. Everything else stays out of your way until you need it.
Product interface · representative names and data
While you were away · 3 things changed. 2 matter.
- Elena Torres replied. She moved up today's list.
- Northstar Systems opened new roles. Maya Patel's follow-up moved up.
- Harborline announced a restructuring. Recorded. No action today.
Maya Patel, follow up
Maya went quiet four days ago, right after you agreed to revisit the implementation timeline. Northstar just opened several roles in the team your proposal serves. The opportunity is active, and the relationship is strong.
Maya, saw that Northstar is hiring for the platform team. When we last spoke you were waiting on the implementation window. If that has moved, I can hold two slots next week. If not, I will check back after the quarter.
Open Cascand and you see one card. Who, what, why, and the work already prepared. Everything else is a click away if you want it.
“While you were away” tells you what changed and what matters. Three things changed. Two matter. Not a notification center.
Done, then next. You approve, the card leaves, the next one arrives: one prepared decision at a time, as many as your day holds.
Next up: follow up with Theo Marsh.
ThenNadia Chen replied: “Can we talk this week?”
NowCascand re-planned. Reply to Nadia Chen is the next minute. Theo Marsh is still today, just not first.
Tell Cascand
Tell Cascand what happened, and the day re-plans.
The things that move a deal most often happen off-screen: a great call, a hallway conversation, an introduction. Software usually never hears about them. Cascand takes your word for it.
Say what happened the way you would tell a colleague. Cascand works out who it is about, shows you its reading labeled as its reading and not a verified fact, and if it read you wrong, one click says that is not what you meant. A person page then answers three questions: who is this, why do they matter, what should I do.
Tell Cascand what happened in your own words. “Great call with Maya. She introduced me to their CFO and wants to reconnect next Tuesday.” Cascand works out who it is about, records what happened, dates the follow-up, and re-plans your day.
Product interface · representative names and data
“Great call with Maya. She introduced me to their CFO and wants to reconnect next Tuesday.”
Cascand recordedThe call, recorded. The follow-up, dated. The day, re-planned.
When nothing deserves your attention, Cascand says so. Permission to stop is a feature.
Calls
When the next minute is a phone call.
Calls compete for your time on the same footing as email and LinkedIn. When one wins, Cascand prepares you for it.
Why this person, why now, a suggested opening, the questions worth asking, what Cascand doesn’t know yet, and how to answer the likely objections. Every point comes from what Cascand has on record. You place the call.
Afterward, tell Cascand what happened. A booked meeting becomes a calendar commitment it can see. A voicemail becomes a drafted follow-up for your approval. Not interested is recorded, and never turned into an automatic suppression.
Product interface · representative names and data
She sponsored the proposal and owns the team it serves.
Why nowFour open roles in that team since your last note.
OpeningA short line about the hiring, and one question about timing.
What Cascand doesn’t knowWhether budget has been approved.
A day of attention
Forty minutes, spent where they count.
Cascand treats your attention like the finite thing it is. Replies and follow-ups you owe are not capped, and new outreach is capped at the pace you set. Cascand can plan to a daily limit you set, and with a calendar connected, the meetings you already have come out of it.
Product preview · representative names and data
First, work already under way
- Reply to Elena Torres3 min
- Reply to Marcus Lee3 min
- Follow up with Maya Patel2 min
- Propose a time to Priya Raman2 min
- Research Ines Duarte15 min
Replies, follow-ups, meetings, introductions and research are planned first. 25 minutes today.
Then, new outreach, in rank order
- Email Owen Hart4 min
- Email Leah Grant4 min
- Email Sam Ortiz4 min
- Email Theo Morganwaits
- Email Lauren Kimwaits
3 new conversations fit. The rest wait until there is room.
A daily limit in minutes is optional. If you set one, Cascand plans to it, and with a calendar connected, meetings already booked lower it. Minutes are estimates.
Cascand can say no
Here is what saying no looks like.
Cascand keeps a record of each of these, with the reason: a research pass it skipped, an action it deferred, a relationship it set aside because the evidence was thin or old, a relationship it protected instead of spent. When nothing clears the bar, it says so.
Product preview · representative names and data
Done today
- Maya PatelFollow-up sent
- Elena TorresReply sent
- Priya RamanMeeting confirmed
NOT NOW
- Nina ShahOld evidence, below the bar
- Alder RidgeResearch skipped, not a close call
- Adrian ColeHeld until November, by request
- Jordan EllisWould spend a favor already used twice
You’re caught up.
Nothing needs you right now.
Cascand is not trying to manufacture more work. It is allocating scarce attention, and each relationship it considers is recorded with the decision and the reason.
Research
Research what could change the decision.
Cascand does not research everything. If it does not know enough to act, it researches first, and it records whether more research could change a close call.
What that means for you: less time gathering information that does not matter, and better context when it does.
“Follow up with Maya Patel.” Uncertain whether the timing is right.
New evidenceNorthstar Systems opened four roles in the team her proposal serves.
AfterFollow up now, with the hiring signal folded into the reason.
Prepared, not just suggested
The message is written from what Cascand knows.
A second, separate example: not to repeat the decision, but to show what a grounded, ready-to-send draft looks like.
Product interface · representative names and data
Elena Torres, reply
Elena replied yesterday asking for pricing on the larger tier. A reply is an obligation and comes before any new outreach.
Elena, thanks for asking. The larger tier is priced per seat with an annual option. I have attached a one-page summary and can walk your team through it Thursday.
Every draft is built from facts Cascand has about the person and the account, and checked before you see it: that it cites only what Cascand knows, that it invents no prior conversation, and that it follows the voice and banned phrases you set.
With a calendar connected, meeting times are proposed from your free slots and wait for your approval. With a CRM connected, changes to its records are proposed for your approval.
You review. Edit it, regenerate it, or read what it cited and how it was checked. Then click. Cascand sends from your own mailbox and records whether it went.
Everything around the next minute
The whole of a salesperson’s week, in one place.
Calls, introductions, LinkedIn, follow-ups, replies, data and experiments all compete for the same next minute, and Cascand prepares the work for each.
Walk into every call prepared.
When the right next step is a phone call, Cascand prepares you: why this person, why now, a suggested opening, the questions worth asking, what it does not yet know about them, and how to answer the likely objections. You place the call. Tell Cascand how it went and it plans what comes next, including a follow-up email after a voicemail.
It takes your word for what happened.
After a call or a meeting, say what happened the way you would tell a colleague. Cascand works out who it is about, records it, dates the follow-up and re-plans your day. If it read you wrong, one click says that is not what you meant.
Warm introductions, priced before they are used.
Cascand keeps a record of how the people you know connect to the people you want to reach. When a warm route exists, it prepares the introduction request for you to send, and it weighs what asking costs that relationship before it suggests spending a favor.
A steady presence, without the chore.
Set how often you want to post and Cascand keeps a steady rhythm of drafts coming, one waiting for you at a time. It writes from public facts about your market, never names your prospects, and puts each post in front of you to approve. It also drafts comments on the people and pages you watch, and replies to the people who comment on your posts.
Your company’s story, carried by every seller.
When your company posts something worth amplifying, Cascand drafts a quote repost in your own words and puts it in front of you to approve, so the story reaches your network from a real person.
Nobody goes quiet by accident.
Cascand notices when someone has gone quiet, prepares the follow-up in the channel you used, and hands the decision back to you after a few tries. A commitment you make in your own words becomes a dated follow-up.
Replies change the day.
When a prospect says they are out of the office or asks you to wait, Cascand holds them until the date that makes sense and tells you. When they ask for a meeting, that reply competes for your next minute right away.
Missing details, found and sourced.
When Cascand needs a contact detail or a company fact it does not have, it works through the data sources you have connected, one after another, and stops when it has what it needs. Every fact keeps a record of where it came from.
Writing that follows your rules.
Describe your tone, paste a few messages you like, and list the phrases Cascand must never use. Every draft is checked against that before you see it, and you can edit it before it goes.
Test it against a control group.
Pick the outcome you care about, such as replies, meetings or opportunities, add a guardrail, set up a control group, and let Cascand measure the difference. If the treated group breaches the guardrail, the experiment stops there and its result can never be confirmed. It says how much the evidence can show and never declares a winner it has not earned. Test your messages and your timing as well as Cascand itself.
It keeps the record.
Every decision is stored with what Cascand saw, what it considered, which version of your model made the call, and what happened afterward. Learning happens only from your own recorded outcomes, within fixed limits, inside your account.
On its own
No CRM. No data tool. Still a full day.
Cascand runs on what every salesperson already has: an inbox, a calendar, a phone and LinkedIn. Everything else it builds, researches and keeps itself.
It builds the universe from what you tell it.
Describe what you sell, or hand it a spreadsheet, and Cascand writes down the companies, people and relationships a decision needs, with its own assumptions shown so you can correct them.
It researches every company and person itself.
Public records, filings, registries and job boards, read by Cascand, each fact kept with where it came from and how old it is. No data subscription required.
It runs the day through the channels you already have.
Calls prepared, replies and follow-ups written, introductions drafted, LinkedIn work ready for approval, every outcome recorded. All of it from your own inbox, calendar, phone and LinkedIn account.
Connect a CRM when you want and Cascand reads from it, proposes changes for your approval and logs approved sends as activity. Connect a data source and it also goes looking for new companies that fit. Neither is needed to start, and neither is needed to keep going. When you do connect your own accounts, Cascand asks only for the access each capability needs.
Getting started
Five steps to your first useful minute.
A few questions about your business. Import a spreadsheet or connect your systems. Tell Cascand how you like to work. Then your first card.
- Your business. A few sentences about what you sell, in your own words.
- Your customers and your landscape. Who you sell to, and who else is in the picture.
- Your data. Connect your mailbox and calendar. Import a spreadsheet or connect your CRM if you have one. With a data source connected, Cascand can also search for companies that match your description.
- How you work. Your pace and your persistence. Cascand respects both.
- Your next minute.
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