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Data enrichment that finds the missing detail and charges you once.

Data enrichment means filling in what you are missing about a person or company. Cascand tries the data sources you have connected one after another, cheapest first, and stops at the first answer, so you pay for one lookup instead of several. This is often called waterfall enrichment. It looks only when the answer could change the decision.

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See it

See it work.

Product preview · representative names and data

What Cascand knows about Northstar Systems

  1. Company
  2. People
  3. Relationships
  4. Signals
  5. Research
  6. Evidence
  7. Confidence

Facts

  • Four platform engineering roles were listed in the last 30 days.

    Job board 3 days ago

    Verified signal

  • Your last email to Maya went out on Monday. No reply.

    Your mailbox 4 days ago

    Verified signal

  • The opportunity is open, with a close date 31 days out.

    Your CRM Today

    Verified signal

What Cascand concludes

Northstar is expanding the team your proposal serves.

A reasonable read of the facts above

Reasonable inference

A conclusion is only as strong as the weakest fact under it.

What it is only guessing

The implementation timeline Maya mentioned may now be resolved.

Labeled as a guess. It counts for less than a verified fact, and it never becomes one.

A guess

What has gone stale

The team size on file is 11 months old. Old evidence counts for less.

Stale

Facts a model gathered are labeled as such. A model can propose a fact. It can never mark that fact verified.

How it works

How the lookup works.

  1. Step 1

    Research happens only when it could change the decision.

    Cascand does not enrich everything. It researches when the answer could change what you should do, and records whether more research could change a close call.

  2. Step 2

    It tries your sources in order.

    For each thing it needs to know, Cascand tries the sources you have connected, cheapest first, and stops as soon as one matches. Public company records are tried without any account.

  3. Step 3

    Nothing already known is bought again.

    Cascand checks how fresh what it already has is, so it does not pay twice for the same fact.

  4. Step 4

    Every finding shows its source and its cost.

    Findings carry where they came from, when, and what they cost. They fill only empty fields. A matching update to your CRM is proposed for your approval.

In your hands

What you control.

  • Which data sources you connect.
  • A credit budget Cascand must stay inside.
  • What reaches your CRM: changes arrive as proposals for your approval.
What it needs

You bring your own data provider accounts. Cascand does not resell data.

Questions

Questions people ask.

What is data enrichment?
Data enrichment is adding missing details, such as an email address, a job title or a company fact, to a record you already have. Cascand does it one person or company at a time, when the answer could change a decision, and shows the source of every fact.
What is waterfall enrichment?
It means trying several data sources in order and stopping at the first answer, so you pay for one lookup instead of all of them. Cascand does this across the sources you connect.
Does Cascand enrich my whole list?
No. It enriches one person or company at a time, when it needs to know more to make a decision.
Will it overwrite what I entered?
No. It fills only empty fields and shows the source of everything it adds.

Keep exploring

Where to go next.

Next

See it with your own work.

Tell Cascand about your business and see what it would build. A person on our team reviews every application.

Experience Cascand →Pricing