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Decide

Build the revenue universe you sell into.

Cascand builds the commercial world a decision needs: the companies, the people, the relationships you already have with them, and what is known about each. Start with a description of what you sell, a spreadsheet or your CRM. You do not need a finished picture of your market to begin.

Experience Cascand →Pricing

See it

See it work.

Product preview · representative names and data

What do you want Cascand to start with?

What you give it

We sell revenue attention software to B2B sales leaders.

What Cascand builds

  • A profile of the companies and buyers that fit, with Cascand's assumptions written out so you can see them.
  • If you connect a data provider, a starting set of matching companies and the people who hold the buyer titles.

What Cascand understood

You said
  • B2B sales leaders
Cascand inferred
  • The buyer leads a team of sellers
  • Software companies
Cascand is unsure
Whether you sell to the sales leader or to the revenue leader.

Every company Cascand finds is a lead, not a fact, until research confirms it. Searching needs a data provider you connect.

Your revenue universe

  • Accounts

    The companies you could sell to or already sell to.

  • People

    The individuals at those companies.

  • Relationships

    The relationships you already have with them.

  • Opportunities

    What is already in play.

Then Cascand adds context: research and company events, each labeled with where it came from.

How it works

How the universe gets built.

  1. Step 1

    Tell Cascand what you sell.

    Describe your business in your own words. Cascand writes down what it understood and where it is unsure, and builds from what you said.

  2. Step 2

    Bring in what you already have.

    Import a spreadsheet or connect your CRM. You see what Cascand cleaned up and approve it before anything lands, and companies you entered by hand are never overwritten.

  3. Step 3

    Search for more, within a budget.

    With a data provider you connect, Cascand searches for companies that look like a fit and the people who hold the buyer titles. It stays inside a credit budget and never repeats a search it has already run.

  4. Step 4

    Every company is a lead until research confirms it.

    What Cascand finds is kept apart from what is known. Each fact carries where it came from and how old it is, and a model can propose a fact but cannot mark it verified.

In your hands

What you control.

  • Which data provider, if any, you connect, and the budget Cascand may spend.
  • What lands in your records: imports and CRM changes wait for your approval.
  • Which companies and people stay in the universe.
  • How far to trust each fact, because the source and age are always shown.
What it needs

A data provider you connect lets Cascand search for new companies and people. Without one, it works from what you upload or import, and from public company records.

Questions

Questions people ask.

Do I need a data provider?
No. Cascand can start from a description, a spreadsheet or your CRM. A data provider you connect adds search for new companies and the people who hold the buyer titles.
Does Cascand sell data?
No. You bring your own data provider accounts, and Cascand works with them. It does not resell data.
Will it overwrite my CRM?
No. Companies you entered by hand are not overwritten, people Cascand cannot match with confidence are held for review, and changes to CRM records are proposed for your approval.
What if I do not know my market yet?
That is a normal place to start. Cascand writes down what it understood from your description, marks where it is unsure, and builds from there.

Keep exploring

Where to go next.

Next

See it with your own work.

Tell Cascand about your business and see what it would build. A person on our team reviews every application.

Experience Cascand →Pricing