Decide
Next best action for every salesperson, with the reasons shown.
Cascand is next best action software for B2B sales. Every day it looks at the people and companies a salesperson could work on, decides which single email, call, LinkedIn action or follow-up deserves the next minute, and shows why. A language model plays no part in the ranking, and every recommendation carries its reasons.
See it
See it work.
Product preview · representative names and data
Today's actions, competing for your attention
17 of 20 min used
Owed first
Replies and follow-ups are funded before anything new.
- Maya Patel Follow up
She went quiet after you agreed to revisit the timeline, and Northstar just opened roles.
2 minYour next minute - Elena Torres Reply
She asked a direct question. A reply is owed before anything new.
3 minFunded - Marcus Lee Reply
He wrote back yesterday and is waiting.
3 minFunded - Priya Raman Propose a meeting time
A time is picked from your free calendar slots. You approve before anything is booked.
2 minFunded
New outreach
Paced, and funded in rank order with whatever time is left.
- Theo Morgan First message
Worth doing. New outreach is funded after what you owe.
4 minFunded - Lauren Kim Connect on LinkedIn
A good fit with a confirmed signal.
3 minFunded - Riley Chen First message
A good fit, ranked below Lauren.
4 minWaits for tomorrow - Sam Ortiz First message
A good fit, ranked below Riley.
4 minWaits for tomorrow
Set aside, with the reason kept
Not chosen today. Cascand records why.
- Daniel Brooks Research the account
Cascand judged more research unlikely to change the call, so it skipped it and kept the reason.
15 minResearch skipped - Nina Shah Follow up on the stalled deal
The last real signal is 94 days old, and old evidence counts for less. It falls below the bar for your attention today.
4 minNot worth attention yet - Jordan Ellis Ask for an introduction
The one warm path runs through a connector you have already asked twice this quarter.
3 minNot worth the goodwill today - Adrian Cole Follow up
You asked Cascand to hold this until November 3.
2 minOn hold, by your request
For every relationship it considers, Cascand keeps a record of what it chose, what it set aside, why, and how close the call was.
Illustration of how Cascand fits each day's best actions into the minutes you give it. Minutes are estimates for each kind of action.
If you set no daily limit, your pace setting limits new outreach instead.
At 20 minutes: 6 actions funded, 2 wait.
How it works
How Cascand decides.
- Step 1
Every relationship puts forward its best next action.
For each person and company, Cascand works out what the strongest next move would be: a reply, a follow-up, a call, a LinkedIn action, a piece of research, a warm introduction, or a first message.
- Step 2
The actions compete for a limited day.
Replies and follow-ups you owe are funded first. New outreach is paced and funded in rank order with whatever time is left. If you set a daily limit in minutes, everything is fitted inside it.
- Step 3
Evidence decides the order.
Cascand puts your hours on the actions with the strongest, most recent evidence behind them, and sets the rest aside with the reason kept, so you can see what it chose not to do and why.
- Step 4
When nothing deserves attention, it says so.
Cascand is not trying to manufacture work. If nothing left clears the bar, you see You're caught up, and the rest of the day is yours.
In your hands
What you control.
- Your pace and persistence, so Cascand respects how you like to work.
- A daily limit in minutes, set in Settings.
- Skipping any recommendation, with a reason that is recorded.
- Pausing Cascand for a person, a team or a capability at any time.
Cascand works from what you give it: a description of your business, a spreadsheet or your CRM. A connected calendar lets the meetings you already have come out of your day.
Questions
Questions people ask.
Keep exploring
Where to go next.
Next
See it with your own work.
Tell Cascand about your business and see what it would build. A person on our team reviews every application.